A website that is pleasing to the eyes and gives superior user experience is a dream of every business owner, who wants a strong online presence.
Irrespective of the nature of the business, a professional website must have all the elements integrated together- web design & development, graphic design, copywriting and search engine optimization. If you want to know more about graphic designing then you can pop over to https://www.ellev.com/services/graphics/.
However, what happens when a designer gives preference to the aesthetics more than the technical aspect of a web design? The answer is simple: you get a beautiful website that attracts the traffic but fails to convert them due to lack of usability.
While we cannot say that a website can survive without a good graphic design if its web design is superior, the fact remains that too much of anything can be bad for your site. Graphic design is an older concept than web design, and it is mostly used for prints.
The significance of graphic design in a website is for all to see, but it should never take precedence over the actual website design because a good looking website would be of no use if it cannot convert the visitors. While graphics can be used anywhere on the website, one should try to restrict its use to some predefined areas only.